Integrity Selling Course
Based on the principles within the Integrity Selling book by Ron Willingham.
How to use this course
Before we begin...
Introduction to Integrity Selling
Selling: Skill vs will
What are Behaviour Styles?
Importance of Behaviour Styles
Behaviour Styles quiz
The Four Traits
How to develop the Four Traits
The Four Traits quiz
The Six-Step Selling System
Approach: Get people to open up their mental gates and let you in
Interview: Find out peoples needs so you can offer solutions
Demonstrate: Show how you can fill needs that people admit having
Validate: Cause people to believe and trust you
Negotiate: Work out problems that keep people from buying
Close: Get a positive decision that creates mutual value for you and your customers
Six-Step Selling System quiz
The Sales Congruence Model
Bringing the Five Dimensions into congruence
How to incorporate into your everyday selling behaviours
Sales Congruence survey
Progression of Human Needs Model
Important points about the Progression of Human Needs
Progression of Human Needs quiz